Build the part
your plugins cannot.
Custom WordPress features, integrations, and editorial tools designed around the way your team works. We extend existing sites without piling on unnecessary plugins.
Engineering for needs
outside the default setup.
When a project depends on custom logic or connected data, we work within the WordPress architecture to deliver a feature your team can use and maintain.
Custom functionality
Purpose-built workflows, business rules, and tools for existing WordPress sites.
API integrations
Connections with CRM, commerce, fulfillment, internal platforms, and other services.
Structured content
Content models and fields that make complex publishing manageable.
Gutenberg blocks
Reusable editing components with enough control for content teams.
PHP and JavaScript work
Hooks, extensions, and interface logic implemented at the appropriate layer.
Technical improvements
Refactoring, compatibility work, and extension of existing custom features.
Define the workflow.
Then write the code.
We review the current site, dependencies, and desired behavior before choosing an approach. The result should fit the project and be practical to maintain.
Describe the job the new feature needs to do.
We define scope, dependencies, and an integration approach.
We build, test, and explain the delivered functionality.
Custom development
questions.
When it makes sense, how we work, and how scope is defined.
When does custom WordPress development make more sense than a plugin?
When no plugin fits your workflow without workarounds, when several plugins are stacked to do one job, or when your business logic is too specific. A custom feature solves that exact need without loading the site with functionality you do not use.
Can you work on an existing WordPress site?
Yes. Extending and improving existing sites is a core part of the work. We review the theme, plugins, and current code before proposing how to integrate a new feature without breaking what already works.
What technologies do you use?
We build with PHP and JavaScript within the WordPress architecture: hooks, custom post types, ACF fields, Gutenberg blocks, and the REST API. For integrations, we connect to third-party APIs such as CRM, commerce platforms, and internal services.
How do you scope and price custom development?
We start by understanding the workflow you need to solve. From there we define requirements, dependencies, and the integration approach, and share a concrete scope before building. Cost follows that scope, so we agree on it with you before work begins.
Tell us what you need to build.
Describe the goal, your current site, and any integrations. We will reply with an initial path to define the scope.